Deserved: Enhancing Profitability with Costlocker

Deserved: Enhancing Profitability with Costlocker

In search of a comprehensive tool to manage project costs and profitability, Deserved adopted Costlocker, leading to improved financial clarity and operational efficiency.

In search of a comprehensive tool to manage project costs and profitability, Deserved adopted Costlocker, leading to improved financial clarity and operational efficiency.

Representative

Giorgio Trantina

Co-Founder

Agency

Deserved is a digital marketing agency specializing in premium brands, focusing on digital marketing and PPC analytics. With a team of over 10 professionals, Deserved delivers tailored marketing strategies that enhance brand visibility and drive customer engagement.

Deserved is a digital marketing agency specializing in premium brands, focusing on digital marketing and PPC analytics. With a team of over 10 professionals, Deserved delivers tailored marketing strategies that enhance brand visibility and drive customer engagement.

Advice for Growing Agencies

"Prioritize financial clarity from the start. Understanding where your profits come from allows you to make informed decisions and scale effectively." — Giorgio Trantina, Co-founder, Deserved

"Prioritize financial clarity from the start. Understanding where your profits come from allows you to make informed decisions and scale effectively." — Giorgio Trantina, Co-founder, Deserved

Challenges Before Costlocker

As Deserved's client portfolio expanded, the agency encountered difficulties in managing project profitability and tracking team efficiency. The reliance on disparate tools such as Excel, Basecamp, and Toggl resulted in fragmented data and a lack of real-time financial insights. This fragmentation hindered their ability to assess project performance accurately and make data-driven decisions.

Why Costlocker?

Drawing from prior positive experiences with Costlocker, Giorgio recognized its potential to address Deserved's challenges. The decision to implement Costlocker was influenced by:

  • Profitability-Focused Features: Costlocker offers detailed insights into project profitability, enabling data-driven financial decisions.

  • Real-Time Cost Management: The platform allows for real-time tracking of project costs and team capacity, ensuring efficient resource allocation.

  • User-Friendly Interface: Costlocker's intuitive design facilitated quick adoption among team members, minimizing the learning curve.

How Costlocker Transformed Operations

Implementing Costlocker brought several operational improvements to Deserved:

  • Enhanced Profitability Analysis: The agency gained a clear understanding of which projects and clients were most profitable, allowing for strategic focus.

  • Informed Decision-Making: Access to accurate financial data empowered leadership to make informed decisions regarding pricing, hiring, and budgeting.

  • Streamlined Processes: Centralizing time tracking, project budgeting, and expense management reduced administrative tasks and improved overall efficiency.

"With Costlocker, we make better business decisions. We no longer rely on gut feelings – we have precise data to guide us."Giorgio Trantina, Co-founder, Deserved

Implementation Challenges and Solutions

Transitioning to Costlocker required adjustments, particularly in integrating the tool with existing workflows. To facilitate a smooth implementation:

  • Team Training: Conducted comprehensive training sessions to familiarize staff with Costlocker's features and benefits.

  • Process Alignment: Aligned internal processes with Costlocker's functionalities to maximize its utility and ensure consistency in data tracking.

Key Insights Gained from Costlocker

Utilizing Costlocker provided Deserved with valuable insights:

  • Project Viability: Identified which projects were financially beneficial and which were not, allowing for better project selection and management.

  • Resource Allocation: Gained a clearer understanding of team capacity and workload, leading to more effective resource distribution.

Current and Future Goals

Deserved aims to continue leveraging Costlocker to refine pricing strategies and enhance profitability analysis. The agency plans to further integrate Costlocker into its operations to support sustainable growth and maintain financial transparency.

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Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

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Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

No Credit Card Required

Ready to Make Your Agency More Profitable?

Start your free 30-day trial and unlock insights that fuel long-term growth.

No Credit Card Required